Pharma CRM
Pharmaceuticals & Life Sciences
Jamaica
5 months
Client: Jamaican Pharmaceutical Customer
Flutter Pharma Sales CRM for a Jamaican Pharmaceutical Customer
A Jamaican Pharmaceutical Customer with 120+ medical representatives across the Caribbean region replaced paper-based MR reporting with an offline-first Flutter Pharma Sales CRM integrated with iDempiere — delivering 58% more productive calls and a 35% lift in target-brand prescription share in 6 months.
120
MRs Onboarded+58%
Productive Calls+35%
Rx Share5 mo
RolloutThe Challenge
The Jamaican pharma's field force ran on paper DCRs and spreadsheet-based sample tracking. There was no RCPA visibility, sample abuse was suspected but unmeasurable, and regional sales managers had no real-time visibility into territory performance. Incentive calculations took 20+ days after month-end, leading to MR dissatisfaction and attrition.
Our Solution
We designed a mobile-first Pharma CRM built around the MR's day — offline-first for Caribbean connectivity, GPS-verified doctor visits, photo proof of sampling, and built-in regulatory compliance.
- Flutter mobile app (Android & iOS) with offline-first SQLite sync and automatic conflict resolution
- GPS-verified doctor visits with photo proof and doctor digital signature on sample receipts
- RCPA module for Caribbean chemist prescription auditing — Rx share trend analysis
- Sample governance — per-MR SKU allocation, FIFO expiry enforcement, real-time reconciliation
- Regional manager dashboards — coverage, frequency, sampling ROI, DCR adherence, RCPA trends
- Caribbean regulatory compliance — digital sample sign-off + immutable audit trail
- iDempiere backend as system of record for products, territories, incentive slabs, secondary sales
- Automated monthly incentive engine — multi-KPI, multi-slab, locked once month closes
Technologies Used
A pragmatic, battle-tested enterprise Java & open-source stack chosen for scalability, maintainability, and long-term fit.
FlutterDartiDempiereJava Spring BootPostgreSQLHibernateSQLiteFirebase FCMAWS (us-east-1)Jenkins CI/CDPower BIREST APIs
Results & Impact
120 MRs
Live in 3 MonthsPhased rollout across Jamaica and surrounding Caribbean territories.
+58%
Productive CallsGPS verification + pre-call planning lifted productive calls from 4.5 to 7.1 per day.
+35%
Rx Share LiftRCPA-driven coaching converted prescription share on strategic brands.
100%
Regulatory CompliantEvery sample receipt digitally signed — audit-ready at any time.
−85%
Incentive ProcessingFrom 20 days to 3 days post month-end — accurate and dispute-free.
98%
MR AdoptionField force prefers the app to paper; attrition dropped 40%.
We'd been waiting for a mobile CRM that actually worked offline in our rural markets. SCM Software Lab's Flutter build doesn't skip a beat even in connectivity-dead zones. Our Rx share movement in 6 months has exceeded what we saw in the previous 3 years combined.
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